Value Proposition

FLEXIBLE FRONT CLOSURE

Experience effortless mornings with a front closure bra that features larger hooks for easier fastening. Our design ensures a smooth and comfortable transition each day.

SUPPORT YOU NEED

FEATURING FLEX BACK CONSTRUCTION Our bra offers a flex back design with two wide crisscross stretch bands. This construction provides excellent support and flexibility, ensuring ease of movement during your daily activities.

DAIRY COMFORT

Trusted by women for decades, Playtex bras offer FAMOUS M-FRAME support. Our bras have been committed to comfortable, flexible support for women.

WIRE-FREE COMFORT

Enjoy NON-FOAM CUPS that deliver superb support without the hassle of wires. Our cups are designed to provide comfort and support from every angle.

NO-SLIP STRAPS

Experience worry-free wear with ADJUSTABLE COMFORT STRAPS. These straps are designed to stay in place, ensuring your bra remains secure throughout the day.

COMPREHENSIVE SUPPORT

Get 4-WAY SUPPORT with the TruSUPPORT system. This system supports the cups, sides, back, and straps, ensuring maximum coverage and comfort.

OUR UNIQUE BENEFITS

• Easier Fastening: Larger hooks for a simpler morning routine.
• Flexibility: Wide crisscross bands offer extensive support and movement.
• Comfort: Non-foam cups provide comfortable support.
• Security: Adjustable straps stay put.
• All-Around Support: 4-way support system for comprehensive coverage.

PERFECT FOR DAILY LIFE

Whether you're commuting, working, or playing, this bra ensures you look and feel your best. Shop now and experience the comfort and support you deserve.